INSIGHTS
Our superpower is digging into the human piece of the business - using the insights toolkit to understand what people need & want, and what your business should do about it.
INNOVATION
In deep collaboration with you and your team, we’ll build a pipeline filled with ideas that are human-centered, feasible, and tailored to business needs and fundamentals.
BRAND
Rooted in both consumer need and brand vision, we’ll work with you to build or refresh the foundational elements of your brand strategy.
CULTURE
Applying the practices of insights & innovation to company culture and team health, we help you articulate core values and build a program pipeline that will help foster a thriving, magnetic culture.
Clients and Partners
hi, i'm tiff
Who We Are
Led by Tiffany McNeil, a consumer-driven strategist with over 20 years experience building human-centered brands and products, we are deeply empathetic consumer advocates, critical thinkers, strategists and do-gooders with both agency & in-house experience.
We're smart, creative, helpful folks who work collaboratively with our clients to build right-sized teams and projects that help businesses make smarter, faster decisions and build strong brands and products.
Whatever you need, we'll figure it out.
Colleagues & Collaborators
Our Commitment
From Oaktown Strategy’s inception in 2018, we’ve been committed to using business as a force for good. In support of a more equitable Oakland, we’re grateful to be able to give 5% of our revenue to Oakland non-profits working toward racial and economic justice.
oaktown strategy contributes to, and draws inspiration from, these organizations:
things we care about
